Fiorella Passoni

CEO @ Edelman Italia

Speaking Sessions

Biography

Fiorella is a communications professional with over 30 years of experience, most of which has been spent at Edelman – the largest independent integrated communications company – covering global, regional and local roles in business, talent development and learning.

Over the years, Fiorella has tackled and solved business challenges in a variety of sectors, creating communication strategies to build trust, consolidate reputation, build consumer loyalty and engage all stakeholders with a highly differentiated customer base.

A member of the Global Strategy Committee, the Global Trust Barometer Committee, the EMEA Leadership Team and the Global Families Steering Committee, Fiorella leads the evolution of a new communication model that helps clients build direct relationships with consumers, where creativity – driven by data, insight and technology – is the key element in solving business problems. An ‘earned at the core and social by design’ approach: simple and original ideas for empathetic, transparent and action-focused communication.

In the course of her career, she has received numerous industry awards, including ‘Communication Woman of the Year’ and, more recently, the ‘Manageritalia Excellence Award’ and ‘Positive Business Manager’.

In 2020, she was selected, along with 28 other women leaders worldwide, for the International Women’s Forum “Fellows Program“, an intensive leadership development programme through a prestigious educational path – from Harvard Business School to INSEAD Business School.

Fiorella is an Alumna of InTheBoardroom by Valore D – the network that promotes the inclusion of talented women and men in Boards of Directors – and, since 2012, she has been a member of the Council for United States-Italian Relations (Consiusa).