Valeria Ortolani

Co- founder @ OCALAB | Marketing Manager @ Esseoquattro Spa

Speaking Sessions

Biography

Valeria Ortolani was born into a family of entrepreneurs with three older sisters. Although her growth path in the company was already mapped out, she decided to take a different path in complete autonomy. In 2005, she graduated in Law and, after her apprenticeship, became a lawyer at the Vicenza Bar Association. In 2008, for family reasons, she started working with the family company Esseoquattro Spa and instead of dealing with contracts, she founded the Marketing and Communication Department, discovering her greatest passion.

Valeria decided to embark on a new educational path, attended several communication courses and became so passionate that in 2013 she closed her law firm and permanently deleted herself from the Bar Association. That year, she founded the communication agency OCALAB together with Alberto Cobre.

Valeria’s dream remains that of improving people’s lives, what changes is the tool: no longer through laws and processes but through communication, understood as the set of words, images, sounds, scents, meanings capable of expressing value for those who issue the message and for those who receive it.

Communication is an interpretation of reality and as such, it affects the lives of people, especially younger ones.
Valeria’s attention and care for the new generations led her to become a Dream Coach for Junior Achievement, one of the world’s most important NGOs that aims to support education in schools.

For Valeria, it is important to create culture and teach young people to seek their own future free from social conditioning, which is why she has tried to find a ‘talent formula’ that can guide and inspire people to find their own path based on their own characteristics. The formula is tested daily with his team, who are stimulated to design their own path and realise their dreams at work, and at home with her 3 children Niccolò and twins Emma and Clelia.