Viola Zucchero is head of the Social division for Mondadori Media, a Mondadori Group company specialising in digital brands.

With a background in the humanities and a degree in Marketing, Advertising and Business Communication, she has worked in the Social Media sector for over 10 years, where she is responsible for defining editorial strategies for the Group’s digital brands and discovering trends, talent and new scenarios in the world of social platforms.

She is a lecturer in Social Media Management training courses for women and school-age children.

For her, working in Social Media means working in a constantly evolving field, where one must never stop updating and facing new challenges.

She strongly believes in inclusion and the constant search for new languages that can help brands evolve in their storytelling.

She also contributed to the creation of the new brand The Wom, the social aspects of which she still looks after today, created with the aim of disseminating engaging and empowering content but at the same time respectful of diversity.