Born in Milano, but living in London, she’s one of the first Italian women who specialised in innovation and digital strategies. She graduated in Law and holds a Master’s Degree in Marketing and Communication from il Sole 24 Ore Business School and a Specialization Course in Evolution Marketing and Social Media from IED. Her rich curriculum includes important experiences in Marketing and Sales in Hewlett Packard, Roberto Cavalli, Privalia, Microsoft, Kingston Technology, TP-LINK and ZONES inc.

She made her entrepreneurial dream come true by founding by herself “Mashable Social Media Days”, later becoming “Digital Innovation Days”, one of the most important Italian events about Digital Marketing, Social Media and Innovation. She was Director from 2014 to 2019 until her exit in 2020.

In 2019 Silicon Valley’s Singularity University selected her and other 90 world leaders to join its Executive Program. In 2020, she wrote her first book on Digital Marketing.

She currently is Horizone Group Ltd’s Co-Founder & Vice-President and WomenX Impact’s Founder and Managing Director. She also is a speaker, a digital marketing consultant and a corporate trainer on digital innovation, effective communication, personal branding and entrepreneurship. Among her clients are TIM, Maserati, Bocconi University, Findomestic and Fleshman Hillard.